The learning center is designed to help you
get the most out of Handymailer and email
marketing. Read articles on the best practices
of email marketing. Become an expert email
marketer yourself by following these actionable
tips and advice on everything from creating
a subject line, to testing and measuring success.
Email Marketing: Single vs. Double Opt-In
The best and most profitable way you can use
Email Marketing is to develop personal one-on-one
relationships with your clients and prospects.
These personal relationships are the key to
the long-term success of your business...
Easy Ways to Improve Email Deliverability
For those who take care of email delivery
in-house, some basic tips that highlight the
issues for you to go off and explore further
on your own.
Eye-Catching HTML Web Pages by Email
A few years ago, email programs didn't support
HTML (the standard for formatting text on
the Internet, and the most widely used medium
to create web pages). If you wanted to send
an email message, you were limited to plain
text and only one font type...
Keys to E-mail Marketing Success
The cost of starting and executing an email
campaign is relatively low compared to any
other direct marketing methods. Hence, many
companies are quickly adopting permission
Quick Tips on How To Reduce Email Bounces
If you are an active email marketer, managing
and reducing your email bounces has never
been more critical. Actively managing your
bounces can reduce your email delivery costs
and increase conversions/transactions - improving
the ROI of your email campaigns...
Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use,
Text or HTML?A good question, many experts
have been debating over for awhile now, is
which email format is more effective. It all
depends on who you ask, many people prefer
the text format over the HTML format...
Spam or Not to Spam - You Know the Answer
When you send Unsolicited Commercial E-mail
(UCE) to one recipient or to many, that e-mail
is considered spam. Internet Service Providers
(ISPs) complain that some UCE overloads and
sometimes short down servers...
Ways to Build Permission-Based Email Lists
Developing a cost-effective email list poses
a challenge for all email marketers. Because
email addresses change at a rate of 30 percent
or more on most lists, marketers must adopt
an aggressive approach to expand their list
and yield a significant return on investment...
a Successful Email Newsletter
Thinking about starting your own email newsletter?
It's not as easy as it sounds, that is, if
you want to do it successfully. Here are 10
tips for making it work...
Your Email Look Like Junk Email?
How to make sure your subject line and opening
copy for your permission-based emails do not
come off as spam...
Ways You Can Build Stronger Email Relationships
With Your Customers
Aside from the emails you receive from coworkers,
family and friends, there are two distinct
categories of mail in your inbox - spam and
relationship-based email. Let's focus on that
the sales power of e-mail
That's about all you need to send 1,000 highly
personalized e-mail messages to specially
selected customers. And that's both the good
news and the bad...
free e-mail marketing can cost you
You're not a professional spammer. You run
a legitimate, upstanding business and you've
chosen to reach people online through e-mail
rules for successful permission-based e-mail
Attention, online marketers. Do your part
and adhere to these rules...
Opt-In Just Doesn't Matter
The good news is that when consumers can decide
for themselves what that constitutes spam,
and have effective tools for eradicating it,
we can finally stop worrying about issues
such as opt-in, privacy and legislation...
Email Newsletters as Sales Tools
Email newsletters present the enormous opportunity
of being able to deliver your message on a
regular basis at a very low cost to people
who have demonstrated an interest in your
product. The big challenge in distributing
an email newsletter is generating content
that will motivate prospects to open, read,
and respond to your newsletter.
Tips for Successful Opt-in Email Newsletters
An article primarily directed at those new
to e-newsletters. The 12 tips cover basic
subscription and list management practices...
Marketing: The First 48 Hours Are Critical
The next time you broadcast a permission-based
email to your customers, members or newsletter
subscribers, monitor your response for the
next 48 hours. That's when the vast majority?
0f those who would open your message will
actually open it, according to the results
of our recent study. What's more, 95% of people
who read your message do so within six days
of your mailing...
Email Marketing Reminders
When you're in the campaign trenches and knee-deep
in metrics reports, it's easy to lose sight
of some broader issues concerning your approach
to email marketing. Here are some reminders
to help you step back and reevaluate your
Your company's email list is one of the most
valuable assets that you possess. This article
describes many of the things that need to
be done (or NOT done) to protect and cultivate
this important resource...
Email Marketing Rules
These ten rules are a must read for you *before*
you click 'Send' on your next business to
Use of Email Marketing Personalization
When done correctly, personalization can be
a powerful way to reinforce the bond between
your brand and your customer. However, poorly
personalized messages can just as quickly
sever that connection that you have worked
so hard to establish. This article describes
some of the techniques for using personalization
in an effective way...
Email Marketing with Web Marketing
For the acquisition of a new prospect, email
marketing may not be the most ideal method
due to the proliferation of unwanted offers.
So how do you get these "hand-raisers"
to give you the permission to market to them
in the first place? Here are some online marketing
techniques that combine well with email marketing...